Blogging Business: How do I start a blog business?

 

Blogging business has become a very genius model to be free financially, you don’t need to be working under anybody, and even if you are, you are ready to sack your boss after reading this article.

Blogging meaning

Blogging is an online medium that allows webmasters to share their thoughts and ideas with the world. This type of blog can be used for personal or commercial purposes.

Blogging is a great way to get information on the internet inexpensively with friendly results, such as high search engine ranking, and free advertising. The blog, with its variety of keyword heavy posts allows people to make money off of the high return result on a search engine like Google. What this means is that if you are selling home security systems, and you create a blog about good deals on such systems, chances are people looking for a security system will come across your blog in the search engine. This added exposure will surly help more people notice your business, and make purchases, thus creating greater business for you.

 Blogs are most commonly found on the internet via the World Wide Web, and can be published for free by some of the biggest names on the internet. The fact that the blog is free is the main reason why people can so easily profit from using them, because there is no real upfront investment with blogs, and thus there is only one way to go from zero dollars invested, and that’s to profit.

Let’s see how to start a blogging Business in few steps.

How to Start a Blogging Business

There are a few things that you need to consider if you want to start a blogging business.

1. Choosing a Niche
2. Set up your Blog
3. Creating Contents
4. SEO (Search engine optimization)
5. Monetization plan
6. Keeping your Blog up to date (Consistency)

There are lots of platforms out there that you can use to set up your blog like WordPress, BlogSpot, Wix, Blogarama and lots more, Am going to guide you in this article how to start a blogging business blogging on blogspot and I will be glad if you follow me closely even if you want to host your blog on other platform this guide will help you.

Let’s start by choosing a niche…

How to Choose a Niche

A niche is what you want to be blogging about (your specific topic).

If you want to choose a niche you really need to brainstorm about something’s:

1. Did I love doing something (what can you teach)?
2. Did I have experience about what I want to be teaching?
3. Can I really last long in that teaching?
4. Are there audience that want my teachings?

If you can answer YES to all this four questions, I bet you are ready to start a blog.

Choosing niche depends on your interest, you can’t be blogging about what you knew nothing about, it is really absurd.

Choosing to start Blogging business is simple if you are ready to do all it takes, in fact there are people making a million dollar in a year with this blogging business and you can also do the same.

In the history of the internet, there are 4 niches that are converting very well, even if you don’t know anything about them before it’s a thing that you can start making researches on them and understand what they are all about. You need to choose one of those niches though.

The 4 Mega Niche

1. Business and Finance (making money online)
2. Health and Wellness
3. Dating and Relationship
4. Irrational Passion

These are the four niches that have been making waves on the internet and I will really huge you to choose one of them, make research on it, narrow down to a specific topic, gather keywords, and make sure you are consistent.

Now I believe you know how to choose a niche for your blogging business.

Also Read: Marketing automation for small businesses

How to Setup a Blog

I assume you have narrow down and have chosen a specific niche to be blogging about.

If that’s the case, let’s see how you can set up a blog in a specific niche.

Step #1 – Go to blogger.com, chick on “create your blog” then sign up with your Gmail account and if you don’t have one then create one at with Google Gmail. Once you are signed in with your Gmail address, choose a title for your blog, your title must be a brief explanation of what your blog is all about.

For example, let say am in the business and finance niche and want to be blogging about “How to start a profitable blog”, the best title might be “Learn to start a 5-7 figure blogging business”.

Make sure your title is not more than 65 words because search engines like Google will only show 65 words of your title on mobile and about 100 on desktop and as you can see, the title I choose up there is not long.

Click on next after you have chosen your title and it will redirect you to where to choose domain name.

Make sure the domain name you choose is not long, easy to write and doesn’t contains special characters. Then click on next and your blog has been created successfully.

Step #2 – Here we are going to install themes to make our blog look good and professional. Go to Google and type in ”SEO friendly blogger template”, click on any of the websites that shows up and download a theme of your choice.

Extract the themes that you just download because it will definitely be zipped, once you have done that then go back to your blogger dashboard and click on Theme, it will take you to where you will be able to choose your theme. So click on the arrow down beside Customize and click on restore, it will take you to your system file and ask you to choose a file, so navigate to where you’ve extracted the theme you downloaded and locate the file with .xml extension and upload it.

After you have uploaded it your blog will look good and simple depending on the theme you download.

Step #3 – We will now make some edit in the layout menu, click on Layout and remove any widget you don’t like and add if necessary, locate where main menu is and remove the one’s there and add that of yours.

You can add pages and labels, so that your blog will be well organized.

You must add the necessary pages like: about us, contact us, privacy policy, terms of service, and disclaimer if necessary.

And you are done designing your blog.

Creating Great Contents

Congratulations! You have designed your blog and are ready to start blogging by creating your first post. What goes into a great content is to write for search engines because only organic traffic can take your blogging business to greater level.

Let’s publish your first blog post.

Let’s say the keyword we want to write about and rank for is “How to Rank on The First Page of Google”.

What we need to do is to:

1. Make your main keyword the title of your article (H1)
2. Include the keyword in the subheadings
3. Add the keyword throughout your article and make sure it’s not too much
4. Include the keyword in your search description
5. You should only have one H1 in your article
6. You must add copyright free images to your articles (as many as possible)

If you are able to follow all what I listed above, you are likely to be at the point of getting your blog post on the first page of Google.

Before you write article on a specific keyword make sure you perform keyword research so that you will know if people are searching for that particular keyword and the specific number of search the keyword is getting.

More Tips to Improve your Writing

1. Your blog posts should always provide value to your readers
2. Present your blog content attractively and make it easily accessible to your readers
3. Format your headings correctly with H2 and H3 tags
4. Make your first blog posts conversational
5. Add bullet points
6. Double-check for typos
7. Bold some text to make it stand out

Make sure you also allow comment section, add search description and also add your blog post to necessary labels.

SEO (Search engine optimization)

Improving the visibility of our website in search engines’ organic search results is called SEO. We have on-page seo and off-page seo.

The Purpose of a Search Engine

1. Crawling and Indexing - Through links, search engines’ automated robots, called “crawlers,” or “spiders”  can reach the many billions of interconnected documents. Once the engines find these pages, they decipher the code and store select pieces in massive hard drives, to be recalled later.

2. Retrieving Answers - When you perform a search, search engines scour the billions of stored documents and do two things – first, return those results that are the most relevant to your query, and second, rank those results in order of perceived importance.

On Page SEO

Basic Practices

• Title Tag:  Make sure the title tag on each page of the site is unique and descriptive. It should be no longer than 65 characters. If possible, place your keywords in the title tag.
• Meta Keywords: These keywords no longer carry much weight with search engines. You can use the Meta keywords to help emphasize the content keywords you would like to focus on.
• Meta Description: Search engines use the Meta description tag to describe your web page. Make sure every page has a unique description.  It should be no longer than 160 characters. 

Usability

Usability is a reference to how easy it is for a user to accomplish what she wants on a website.

• Image Alt Text: A place where you can provide more information about what is in the image and where you can target keywords.
• File Names: Search engines look at the filename to see whether it provides clues to the content of the file.
• Media Description: A description helps the user and search engines better understand the content contained in your video, animation, etc.

 Structure

• URL’s: Keeping your URL’s short and descriptive of your content will improve the user experience and lead to better crawling of your website by search engines. (Currently there is no way to change the URL in OpenText).
• Subdomains: A subdomain can look more authoritative to users and provide a reasonable choice to include keywords in the URL.  Unfortunately, they have the potential to be treated separately from the primary domain when it comes to trust value.
• Navigation: Ordering your navigation in a logical and concise manner will assist the user (they will find the site easier to use) and search engines award greater ranking based on increased subject relevance. 

Content

• Anchor Text: The actual text placed in a link. If the text is keyword-rich, it will do more for your rankings in the search engines.
• Heading Tags: These tags are designed to indicate a headline hierarchy on the webpage. Search engines show a slight preference for keywords appearing in heading tags.
• Content Keywords: One of the most important on page SEO practices. When a user performs a query, the more relevant a keyword (or phrase) is to the query, the higher ranking the webpage will be in the search engine’s results.

Keywords - Research

• Make a list of one- to three- word phrases related to your website.
• Produce synonyms that might be used by potential students.
• Create a directory of all the people, projects, ideas, and companies connected to your site.
• Review your current site and extract current key phrases.
• Review websites associated with UWG and / or media sites to see what phrases they use.
• List all your program names, products, and other services provided.
• Have your department imagine they are potential students. What would they type in to find you?
• Ask students and people outside your department what they would search for.
• Review your competitors’ websites and see what key phrases they use.
• Consider including your competitor’s non-branded terms for use in your keyword list.

Off Page SEO – Links

Link Influence on search engines

PageRank algorithm 

• External links on a webpage can be interpreted as votes.
• Initially, all votes are considered equal.
• Over the course of time, pages which receive more votes become more important.
• More important pages cast more important votes.
• Votes per Page = Page Importance / Number of Links. 

Link Value

• Anchor Text:  Search engines use the anchor text to help it understand what the page receiving the link is about.
• Relevance:  Links that originate from sites/pages on a closely related topic are worth more.
• Authority:  A site with higher authority will pass along more PageRank. However, search engines will not tell you which sites they consider authoritative.
• Trust:  Trust of a websites takes into account whether the linking page or the website is easy or difficult for spammers to infiltrate. The trust level of a site is based on how many clicks away it is from one or more ‘seed’ sites.

Benefits of Social Media

• It Cost Nothing to Get Started For just a little bit of time and creativity,  you can create department and personal pages and keep students informed of new programs. 
• Blogs are Simple to Create you can create targeted content that focuses on your SEO content keywords.
• Results Can Be Faster than Traditional Websites You have the opportunity to “go viral” with the content you post using social media.
• Social Media Posts and Profiles are Included in Search Results All social media posts and profiles are opportunities to get your site noticed by search engines.
• You Can Get Ranked Higher each time your content is shared, it creates a backlink to your content. This gives you more chances to have PageRank votes passed to your content.
• There are Lots of Options Variety is the spice of life.
• Social Media is Easy To Use You don’t need to dedicate a lot of time to social media – work on posting quality content and let other users do the work for you by sharing it with their friends.
• It’s an Additional Platform for Content Westga.edu is usually a static, brochure website. With social media, you will be able to produce quality content that relates to you and your department.
• Builds Brand Awareness As you become more visible, as long as you continue to produce quality content, you will soon become an authority figure in your niche.
•  Has Unlimited Reach By participating in social media, you will be able to reach users that would have never stumbled upon the university’s website.
• Puts Followers to Work for You Let other users share your quality content.

Blog Monetization plan

There are lots of ways in which you can leverage to monetize your blog and am going to list most of them below.

1. Google AdSense
2. Affiliate Marketing
3. Selling your own course
4. Selling Advert space

There are many of them but this four are the ones that have been converting very well.

Once you have written some articles and are getting few traffic like: 500-1000 visitors per day then you can start implementing these monetization methods.

The most popular method to monetize a blog is GoogleAdSense, you can apply for Google AdSense once you are getting decent amount of traffic then you can apply for Google AdSense and if you are lucky you will get approved with your first attempt.

All this blog monetization method are wide and I have documented it in my fort coming BlogSpot Blogging Masterpiece that will teach you everything you need to know about blogging and how to be successful.

Keeping your Blog up to Date (Consistency)

If you are not updating your blog regularly, your blog will be forgotten and with that your blogging business will be down.

And this is the problem that most bloggers face today, they can’t write and publish regularly and they complain they don’t have enough traffic and income which you need to learn how to drive traffic…

Blogging Business is not a day journey and all you need is a friend that has worked the way before you and ready to take you on that successful journey and the step by step method he used. That’s where BlogSpot Blogging Masterpiece comes in, this course will bring about your divine breakthrough in your blogging business.

Though am yet to launch the course and if you really want to get the course then CLICK HERE to sign up to get notified when I launch the course.

Conclusion

I hope you have gotten little knowledge about your search and I really hope you succeed with your blogging business in no time.

My priority is to help you get started and uphold your blogging business with this course (blogspot blogging masterpiece).